| Wednesday, March 20, 2013 | |  | | Doug Henschen | | | Microsoft App Focus Echoes Salesforce.com The Microsoft Convergence Conference got underway on Tuesday in New Orleans and, in some ways, it's an echo of Salesforce.com's Dreamforce Conference, which was held in September. There was lots of talk about marketing, mobile, social and cloud, and lots of customers, including Chobani yogurt, Revlon and WeightWatchers, were highlighted in slick videos and on-stage interviews talking up Dynamics CRM and ERP applications. Just about every CRM vendor is buzzing about marketing, mobile, social and cloud these days. But one key difference for Microsoft at this year's Convergence Conference (versus last year's conference) is that it has made significant moves within the last year to put some substance behind the talk. The list includes acquisitions of MarketingPilot, Yammer and, in the latest deal, Netbreeze, which makes social-monitoring tools. Microsoft has also released Windows 8 mobile phones and tablets, though Dynamics customers are more impacted by the vendor's moves to support much more widely used iOS and Android devices. Read More | | | |  | | INSIDE THIS WEEK'S ISSUE OF INFORMATIONWEEK GOVERNMENT A well-defended perimeter is only half the battle in securing the government's IT environments. Agencies must also protect their most valuable data.
ALSO: The White House's gun control efforts are at risk of failure because the Bureau of Alcohol, Tobacco, Firearms and Explosives' outdated Firearms Tracing System is in need of an upgrade. DOWNLOAD NOW FREE (Registration Required) | |  COMMENTARY The Rise And Stall Of Social Media Listening By Seth Grimes Listen first. It's sound advice--the social media (and enterprise feedback) version of "Look before you leap." However, it doesn't address what happens next. Say you've implemented a social media listening program. How do you advance your use of social/customer insights distilled from the voice of the customer and other sources? 8 Tools Changing Business Technology Resiliency By Rachel Dines Cloud gateways, emergency communications tools and disaster recovery as a service are changing the way businesses run their continuity programs. ATF's Gun Tracing System Is A Dud By John Foley A key piece of the White House's gun control plan--the process by which the feds use serial numbers and descriptions to trace the original source of a gun sale--is at risk of failure. The Bureau of Alcohol, Tobacco, Firearms and Explosives is using 1960s era technology to manage a 21st Century problem. And nothing is being done to fix it. Will VMware Challenge Amazon Head On? By Charles Babcock VMware announces a Hybrid Cloud Services unit. Does that mean VMware IaaS, competing directly with Amazon, or continued reliance on partners? |  JOIN THE CONVERSATION Posted By Bruno Aziza: "Predictions are tough; while your guess on Marketo could be right, when it comes to acquisitions, there are two parts to the equation--the company that acquires and the one that can be acquired. Many of the companies cited are on such a growth trajectory, it'll be interesting to see if they would settle for a deal. That being said, I wholeheartedly agree with you--big data and analytics are tremendous opportunities for Salesforce.com." In reply to: What Will Salesforce.com Buy With $1 Billion? View Entire Response | Post Your Own Reply | | NEWS & ANALYSIS REPORTS & WHITEPAPERS FEATURED REPORTS Informed CIO: Cloud Standards In this report, we'll explain the drivers for cloud standards, discuss the importance of evaluating whether any given standard is worthwhile, walk through the main cloud standards (formal, de facto and otherwise) by category and give a sneak peek at results from our new InformationWeek Standardization Survey. Finally, we asked six thought leaders in the field for predictions--their answers might surprise you. Download Now (Registration Required)
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|  | | | FEATURED WHITEPAPERS Beyond Web Analytics Web analytics solutions have become an indispensable tool for e-commerce, but they typically only provide partial visibility into the actual customer experience. Download this paper to see how you can determine not only what's happening on your website but why it's happening.
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| WEBCASTS Safe And Secure Cloud Computing: Is There Such A Thing? E For some companies, security concerns are an inhibitor to their fully embracing this new computing paradigm. Where exactly is my data? Can the "cloud" crash? Can the cloud meet my compliance requirements? The promise of more flexible IT, reduced computing costs and innovative business models has a strong allure, but it needs to be balanced with prudent risk decisions. Join this free, informational IBM webcast to help you identify and navigate through the decisions you need to make as you plan for your IT future. It happens March 28, 2013. More Information & Registration |
| RESOURCES AND EVENTS Cloud Connect 2013, Silicon Valley Today's businesses are seeking actionable strategies to reduce time to market for applications, solutions and products. Cloud Connect provides a platform for application developers and managers, senior IT professionals, and infrastructure and service providers to network and gain deep cloud insights. Hosted and led by the industry's top experts, Cloud Connect delivers the latest business, technology and cloud regulatory insights. It happens April 2-5, 2013. Register Today | | | | | |
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