Google+ Social Sign-In Has Pros, Cons

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Google+ Social Sign-In Has Pros, Cons By Debra Donston-Miller Social sign-in can make it easier for users to log in to an organization's apps and resources, which theoretically makes it more likely that they will. Google's recently announced Google+ Sign-In service adds a level of integration and control that some other services lack. Social login services enable users to register for and interact with sites and services using a preferred social network account, such as Facebook, LinkedIn or Twitter. But while such services make authentication relatively quick and easy, not all users are comfortable using them. Gigya conducted a survey of 2,600 people and found that 53% have logged in to a website or mobile application using social login. Survey respondents who had not used social login services cited data transfer, social posting concerns and uncertainty of data usage as the top three factors for skipping a social login option when signing in to a website or mobile application. Google+ Sign-In Service may not eliminate those fears, but it could help allay them. READ MORE » Big Data Helps Brands Take On Logo Photoshoppers LTU Technologies merges image recognition technology with analytics to help companies find and stop improper logo use. Khan Academy Launches First State-Wide Pilot In Idaho Online tutorial site will work with 47 schools and educational programs to make Khan videos a routine part of K-12 learning. Evernote Breach: 7 Security Lessons Both cloud service providers and users should heed the security takeaways from Evernote's breach and response. MORE NEWS » Debra Donston-Miller Did Yahoo's Mayer Slap Social In The Face? Yahoo CEO Marissa Mayer's edict that all Yahoo employees must work in the office doesn't please social business technology fans. But Yahoo insists this is about much more than social. David Carr Seeking Social Business Leaders For 2013 Help us identify the organizations making the best use of social technologies in support of their businesses. We will showcase the winners at the E2 Conference in Boston. Tony Byrne CIOs Clueless About Social? Maybe Not One survey does not prove CIOs underestimate the importance of social business. There might be other reasons social ranks low on CIO to-do lists. MORE COMMENTARY » 10 Social Networks For Special Interests Vertical, or specialized, social networks connect you with people and and business opportunities around specific industries or affinities -- whether you're a doctor, or a cat lover. 8 Key Changes In Microsoft SharePoint 2013 Microsoft's popular collaboration platform gets a significant revamp with SharePoint 2013. Here's what you gain. Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » "What happens when the next big one shuts down the Southbay Freeway or causes a blackout at HQ and Yahoo can't get any business done? When Sandy blacked out lower Manhattan, Google NYC employees telecommuted and kept working." Comment by: Andrew Hornback Commenting on Did Yahoo's Mayer Slap Social In The Face?» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Introducing Social Business for the Mid-Market The Business of Social Business The Future of Business is Social Compelling Returns of Connections in Support of Social Business Creating Value with Social Collaboration Platforms February 27, 2013 Has Anyone Ever Returned an Unused Software License? Enterprise Connect 2013 March 12-21 in Orlando, Fla. 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