FB: "Lookalike Audiences" represents Facebook's...

6:48 PM "Lookalike Audiences" represents Facebook's (FB) latest stab at ad targeting: the social networking giant is now giving advertisers the option to target users who have traits similar to those of existing customers. The product complements Facebook's custom audience tool, which lets advertisers target existing customers who have already given them their contact info, and its fast-growing FBX Exchange, which delivers ads based on activity on other site. Read comments

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FB price at time of publication: $26.55. Check FB price now »

Focus Articles on FB

• Facebook's Redesigned News Feed Is (Literally) Hard To Ignore by Dividend Pros
• Facebook Hash Tags Could Be Its Savior by Alex Cho
• The Facebook Stock Index: "Likes" Are A Wise Investment by Stock Market Joe

Press Releases on FB

• Susan Desmond-Hellmann Joins Facebook Board of Directors (PR Newswire)
• Facebook to Participate in the Morgan Stanley Technology, Media & Telecom Conference (PR Newswire)
• Facebook Reports Fourth Quarter and Full Year 2012 Results (PR Newswire)

Related Articles on FB

• TripAdvisor: The Future Travel Industry Online Advertising King by James Sands
• March Madness: Final 4 Investing Bracket 2013 by Matthew Pixa
• Google Reader's Death & The Monetization Creep by Pendulum

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All currents | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook's CEO Discusses Q4 2012 Results - Earnings Call Transcript
• Facebook's CEO Discusses Q3 2012 Earnings Results - Earnings Call Transcript
• Facebook Management Discusses Q2 2012 Results - Earnings Call Transcript

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