Monday, May 20, 2013

Tableau, Marketo Cash In With Timely IPOs

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Big Data...From InformationWeek's Enterprise Software
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  Monday, May 20, 2013
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Doug Henschen <dhenschen@techweb.com>
Doug Henschen
 
 

Tableau Software's stock debuted at $31 per share on Friday and it finished the day at $50.75, up 63 percent. Marketo, too, launched its IPO on Friday and its stock shot up 79 percent, from the opening price of $13 per share to $23.25.

It was a case of good timing for two companies cashing in on big trends in the technology industry. Investors associate data-visualization player Tableau with big data, but company co-founder Christian Chabot says the company addresses data of any size.

Marketo is capitalizing on growing demand for systems to support digital marketing. The company's cloud-based marketing automation software is aimed primarily at managing business-to-business campaigns, and it's often used in combination with cloud-based CRM systems including Salesforce.com and Microsoft Dynamics CRM Online.

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ALSO IN THIS EDITION
Internet Of Things Wake-Up Call For Enterprises
Big Data Finds 'Zombie Stores'
U.K. Has $10 Billion Of Public Data, Study Concludes
NASA Polar Ice Flyover: One Bumpy Big Data Project
Did You Really Buy A Snowmobile? Big Data Knows
Big Data Alchemy: Turn Info Into Money
MetLife Uses NoSQL For Customer Service Breakthrough
Research: 2013 IT Spending Priorities Survey

 
NEWS & ANALYSIS
Internet Of Things Wake-Up Call For Enterprises
In a little over a decade, the Internet of Things has evolved from academic concept to business reality, albeit one that's still very much a work in progress. As more devices become Internet-enabled--everything from field sensors to set-top TV boxes to home thermostats--the time has come for enterprises to implement IoT principles to gain greater insights into their operations.

Big Data Finds 'Zombie Stores'
There are essentially two types of zombie stores: "The zombie stores which are essentially dead, like many of the malls in America. They're in the wrong place, they've got the wrong tenants and they're not relevant to the consumers' expectations of today," said Simon Thompson, director of commercial solutions for Esri. "And then there are stores which are ... on profit life support. They're not doing anywhere near as well as they could."

U.K. Has $10 Billion Of Public Data, Study Concludes
The United Kingdom needs to plow the valuable public-sector data it collects back into better services and to drive economic growth, says a study commissioned by the British government.

NASA Polar Ice Flyover: One Bumpy Big Data Project
The Earth's polar regions aren't particularly hospitable to computers or humans. Building an advanced data management and storage system--one that operates on bumpy flights in frigid weather, no less--can be a formidable task.

Did You Really Buy A Snowmobile? Big Data Knows
Have you ever charged something expensive--and perhaps out of the ordinary for you--only to have the transaction rejected by the bank? Not only do these "false positives" annoy consumers, they worry credit card issuers, who fear their customers might switch to a competitor's card.

JOIN THE CONVERSATION
Posted By Tony Kontzer:
"The most exciting thing about the Internet of Things is the promise of devices to broadcast their various indicators (location, operational levels, mechanical status, physical condition, etc.) via social media feeds. This is the vision of companies like GE, which wants to establish social networks around things like jet engines, which customers, designers, engineers and anyone with a vested interest can then 'follow.'"
In reply to: Internet Of Things Wake-Up Call For Enterprises
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COMMENTARY
Big Data Alchemy: Turn Info Into Money
By John Lucker
There's an old aphorism that anything you're not using is costing you money. That's true of data, especially in light of the fact that collecting and storing it isn't cheap. It would make sense, then, for companies to try to wring more value out of the data resident in their systems.

MetLife Uses NoSQL For Customer Service Breakthrough
By Doug Henschen
Developing an integrated customer view has been on the wish list at insurance giant MetLife for at least 10 years, but it recently took a fresh approach to the challenge by choosing a NoSQL database as the platform for bringing together data from more than 70 separate administrative systems, claims systems, and other data sources. It moved from pilot to rollout in 90 days--breakneck speed in an industry used to measuring IT projects in months and years.

 
REPORTS & WHITEPAPERS
FEATURED REPORTS
Research: 2013 IT Spending Priorities Survey
When IT is seen as just a cost center, the business loses. Yet many CIOs are barely keeping their budgets flat; some must even absorb cuts. It's hard to innovate when you're scraping to pay for basic security.

We heard from 513 business technology professionals in our InformationWeek 2013 IT Spending Priorities Survey. Overall, the picture is grim: 58 percent have improving security on their project lists for this year, compared with just 24 percent who are aiming to build or enhance an analytics, business intelligence, or decision-support system. Many, 43 percent, say their 2013 budgets will remain about the same as in 2012, while most of the 39 percent seeing increases will get less than a 10 percent boost.

Download Now (Registration Required)


MORE REPORTS

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FEATURED WHITEPAPERS
Know The Big Three
There is no question that mobile computing is growing at an exponential rate. This rapid transformation has seen security concerns outpaced by the ease of use, flexibility, and productivity of mobile devices. When vulnerabilities are exploited, the security of mission-critical data becomes a serious concern. In this this whitepaper, learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Download Now (Registration Required)



MORE WHITEPAPERS
 
RESOURCES AND EVENTS
High-Performance Data Integration For Big Data Analytics
Integrating data into a data warehouse can be a time-consuming and expensive process. IBM InfoSphere Information Server is configured for optimal performance when integrating data for IBM Pure Systems for Analytics. Register for this webcast and discover how you can reduce time to value, enhance the ROI for your data warehouse, configure your data integration for optimal performance, and obtain unlimited data scalability.
It happens May 23, 2013.
Register today!



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