Microsoft Needs Heavy Marketing For Windows 8 Devices
by Jacob Steinberg
As one of the largest technology companies in the world, Microsoft (MSFT) keeps losing its influence with the consumers. As smart phones and tablets take the place of desktops and laptops, Microsoft is having trouble staying relevant for the consumers. The company's enterprise segment (i.e., the segment that provides services and products to companies) performs much better than its consumer segment (i.e., the segment that provides services and products to individuals). The company needs to perform significantly better in the consumer side if it wants to stay as a major player and compete with likes of Apple. read more »
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