Tuesday, January 22, 2013

How Business Fails the IT Org | Facts Of Offensive Cybersecurity

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  Tuesday, January 22, 2013
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Chris Murphy
Chris Murphy
 
5 Ways Business Still Fails The IT Organization

I've received a lot of responses to my recent column, "6 Ways IT Still Fails The Business." Some of you didn't like it. "I believe you are wrong on every point you have made," offered one reader.

The most common response was along these lines: "Agree, but the problem is a two-way street." That is, business unit leaders share the blame when IT teams can't deliver everything a company wants. Based partly on your feedback, I offer some of the ways business leaders fail their IT organizations.

Treat IT As Irrelevant To Customers
IT's still a back-office function at too many companies. Those companies fail to see IT as critical to serving customers and to creating new, tech-enabled products. Mock the Internet-linked fridge all you want, but companies that aren't exploring ways to use the Internet of Things, mobile apps and cloud services with their offerings will miss out. Says reader Terry Bennett: "In far too many companies, IT is used as a cost-cutting engine, and IT's capability of generating revenue or of providing a competitive advantage are pushed to the back."

Our InformationWeek 500 research suggests attitudes are changing. Last year, 46% of IW 500 companies cited introducing new IT-led products and services among their top three innovation priorities, up from 37% in 2009.

Don't Even Try To Get Marketing Working With IT
Marketing must "stop throwing darts at the wall and have analytics-based marketing campaigns" and improve project discipline, writes one reader. He laments that "marketing will request 50 projects with a few weeks to months of lead time, and then when IT does not deliver, [IT] is not flexible enough or quick enough."

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Offensive cybersecurity is a tempting prospect. It's also way too early to go there. Here's what to do instead.

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Strategy: Cybersecurity on the Offense
Can you -- and should you -- strike back at attackers? It's a complex question with deep ethical, legal and practical considerations. While governments have drawn lines in the sand, for the private sector it's still early days in the offensive cyber security era. You can, however, be proactive. Here's how.
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