Google Earnings: Ad Revenues Jump Helped By Mobile Focus
by Trefis
Google (GOOG) reported earnings for Q4 on January 22. The company’s stock rose 5% after market as the company reported consolidated revenues of $14.4 billion, up approximately 36% year-over-year. However, Google’s core revenues (revenues ex-Motorola) only grew to $13 billion, growth of 21% year-over-year. While the company reported strong top-line figures, its operating income fell by approximately 5% to $3.5 billion. It also reported higher traffic acquisition costs as a percentage of advertising revenues: 25% in Q4 2012 versus 24% in 2011. [1] read more »
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