What Gift Cards Reveal About Apple And J.C. Penney
by Chris DeMuth Jr.
Peter Lynch famously credited his wife for giving him the idea to invest in Hanes because of how excited she was about their L'Eggs pantyhose product. Although my wife is brilliant, her product intuition has yet to lead me to a 30 bagger. I continue to keep my hopes up. The challenge with Peter Lynch and stories like this is that they are nearly impossible to replicate. Not every brand we like is a good stock. However, the growing secondary market for gift cards offers an interesting opportunity to research a real-time indicator of consumer trends broadly while capturing some nice savings at the same time. read more »
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