7 Business Tasks That Don't Work On Social | Vertical Networks Focus Social Interactions

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Gigya Certification Aims To Allay Social Login Fears By Debra Donston-Miller Some business tasks are best handled outside the social platform, at least for now. Personnel issues are a special minefield. One of the biggest challenges companies face when implementing internal social networks is getting employees to actually use them. Organizations typically have to spend significant time and resources convincing users to, say, move conversations from email to the social platform. But are companies pushing too hard and too soon? Are there some business functions and tasks that are best kept out of the social realm -- at least for now? The BrainYard asked experts in the IT, social media and workplace spaces for their take. They offered these seven things social business platforms are not good for. 1. Expert-less discussions In the early days of a company's business social network implementation, users spend time getting to know the system, especially if they are not big users of, say, Facebook and Twitter and aren't accustomed to social media practices. So people may be on the system intermittently at first, or maybe not at all. And even once a system has been in use for some time, there may be users who, for whatever reason, don't engage. It's important to know who's active and who's not before you decide to focus a critical business discussion or collaboration on the platform. "As a community matures and people look to online social networks for business collaboration, more can be done with a robust engaged community," said Ari Lightman, professor at Carnegie Mellon University and director of the CIO Institute there. "In the early days of maturity, that might not be the case, and there could be hesitation and even resentment if expectations are not delivered or communicated properly. For example, if you are trying to research a manufacturing process and none of the experts is online and using social collaboration, it might be a waste of time." READ MORE » Vertical Networks Focus Social Interactions Whether you're a doctor, an IT pro or a cat lover, there's a specialized social network to serve your interest and security needs. MORE NEWS » David F. Carr The Government Leader's Guide To Social Media Social Media in the Public Sector Field Guide provides practical advice for government technology, policy, and communications leaders. MORE COMMENTARY » 10 Social Networks For Special Interests Vertical, or specialized, social networks connect you with people and and business opportunities around specific industries or affinities -- whether you're a doctor, or a cat lover. 8 Key Changes In Microsoft SharePoint 2013 Microsoft's popular collaboration platform gets a significant revamp with SharePoint 2013. Here's what you gain. Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » Vertical Networks Focus Social Interactions The Government Leader's Guide To Social Media Hi Debra, Great post and I'm glad to see you bucking the hyper-social wave! I completely agree that social is overblown in many business settings and that the rush to social is compromising privacy and integrity in many organizations. It's also creating way too much noise and information overload. I prefer to think in terms of collaboration and transparency, and having those drive business. Social really is a tool, not an end. Comment by: Alex Raymond Commenting on 7 Business Tasks That Don't Work On Social» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management Online Marketing Summit San Diego February 11-13, 2013 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. 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