Monday, May 13, 2013

FB: Facebook Must Monetize Before Membership Growth Becomes An Issue

Facebook Must Monetize Before Membership Growth Becomes An Issue
by Markos Kaminis

Facebook (FB) shares have traded range bound from $25 to $29 over the last 3 months, mostly on the debate about how well and how quickly the company could monetize its social media platform across its massive membership base. There have been concerns about whether it could stay popular as the fickle ether-world migrates from computers to mobile. Some have argued that young CEO and founder Mark Zuckerberg is wise to take his time and do advertising right to preserve the medium's place atop the hill, but I believe there's less time than one might think to prove to investors that the massive tree will bear its promised fruit. read more »

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