Salesforce.com Takes Smartphone-First Approach

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Wednesday, April 10, 2013 News   |   Commentary   |   Slideshows   |   Reports   |   Videos   |   TechCenters   |   Events   |   RSS Feeds   Chris Murphy   Salesforce.com Takes Smartphone-First Approach "The percentage of usage is moving more and more toward the phone," said Salesforce.com co-founder Parker Harris at the Wells Fargo Tech Transformation Summit in San Francisco. "So we're doing a lot of work internally at Salesforce to try to figure out how can we transfer all the IP and user experience to a phone experience. It's very challenging." Having talked with a number of companies that have deployed tablet apps to their sales teams, I've been taken with the tablet as a tool for sales, service, and other mobile, interactive tasks. Harris sees things a bit differently. Tablets have a lot of great uses for people who need access to rich data remotely, Harris said, but as Salesforce watches the usage data, it's seeing more and more customers using smartphones to access its application services. READ THE ENTIRE ARTICLE AND POST YOUR THOUGHTS ALSO IN THIS EDITION • HP's Rebound: When Will Distractions End? • How Oracle Must Reclaim Its Cool • Why Tech Projects Fail: 5 Unspoken Reasons • Inside IBM's Big Data, Hadoop Moves • Salesforce Promises Speedier Mobile App Development • Oracle BI, Endeca Upgrades Stress Self Service • Oracle Appeal Delays HP Itanium Trial • Netflix's 5 Secrets For Maximizing Amazon Cloud Value     INSIDE THIS WEEK'S ISSUE OF INFORMATIONWEEK When it comes to database deals, customers -- not vendors -- now have the advantage. Find out the results of our new Database Technology Survey. Also in our new, all-digital issue: Oracle has refreshed its midrange and high-end Sparc servers, but that may not help its bottom line. Log In Or Register To Download     COMMENTARY HP's Rebound: When Will Distractions End? By Doug Henschen Hewlett-Packard's board needs to get out of the way of the management team and employees who are trying to turn the company around. Ray Lane stepped down as board chairman on Thursday after narrowly avoiding getting kicked off the board in a proxy battle two weeks ago. Lane said in a statement that he resigned "to reduce any distraction from HP's ongoing turnaround." If only we could hope for an end to the distractions. How Oracle Must Reclaim Its Cool By Fritz Nelson Oracle President Safra Catz says the company's sales team will soon answer its critics. But Oracle must do much more than rev up the growth numbers. Why Tech Projects Fail: 5 Unspoken Reasons By Coverlet Meshing Depending on which consultancy you ask and what they're ultimately trying to sell you, the failure rate for technology projects is anywhere from 37 percent to 75 percent. Here are five unspoken reasons IT projects fail as often as they do, drawn from my two decades as an IT manager and executive in the financial services industry. Inside IBM's Big Data, Hadoop Moves By Doug Henschen IBM is making a series of high-profile analytics announcements on Wednesday from its Almaden Research Center in San Jose, Calif., a fitting location at the epicenter of big data activity. The themes of the announcements will sound familiar because they've been the subject of announcements by plenty of competitors in recent years, but IBM contends it's setting new standards of performance.   JOIN THE CONVERSATION Posted by Andrew Binstock, Dr. Dobbs Journal: "Good to see Salesforce.com using established JS frameworks rather than relying on something proprietary." In reply to: Salesforce Promises Speedier Mobile App Development View Entire Response | Post Your Own Reply   NEWS & ANALYSIS Salesforce Promises Speedier Mobile App Development Salesforce aims to help customers deliver mobile apps more quickly with a new toolkit and "quick start" packs supporting popular JavaScript frameworks. Oracle BI, Endeca Upgrades Stress Self Service Oracle Business Intelligence Foundation Suite and Endeca upgrades offer new ways for business users to integrate, visualize, and analyze data. Oracle Appeal Delays HP Itanium Trial As Hewlett-Packard prepares for the second phase of a trial in which it will seek hundreds of millions of dollars in damages, Oracle appeals an earlier ruling. Windows 8: Microsoft's Progress Debated Netflix's 5 Secrets For Maximizing Amazon Cloud Value Netflix Chief Cloud Architect Adrian Cockcroft shares five money-saving maneuvers for big Amazon Web Services users. MORE NEWS    REPORTS & WHITEPAPERS FEATURED REPORTS How To Select A Platform-as-a-Service Partner PaaS vendors really need to supply software as a service to simplify the deployment of Web applications. They also need to supply the infrastructure on which those Web applications run, as we'll discuss. To help sort out the options, we sent out a matrix with more than 70 decision points to a variety of PaaS providers. You can see all included vendors at our InformationWeek PaaS comparison site. Download Now (Registration Required) MORE REPORTS FEATURED WHITEPAPERS How To Efficiently Deploy A Virtualized Integrated Infrastructure Many organizations understand the benefits of, but are challenged with, implementing a virtualized integrated infrastructure. IT professionals can now deploy a virtualized infrastructure efficiently, without committing significant time and effort to building the infrastructure first. Download Now (Registration Required) MORE WHITEPAPERS   WEBCASTS Data Virtualization: A Win-Win For Business & IT With the emergence of big data, the variety, velocity, and volume of data are constantly increasing, but IT budgets and resources are not. Is there a happy medium that gives the business the trusted information it needs without draining IT dollars and effort? Join this webcast to listen to a conversation on how data virtualization not only dramatically increases data accessibility and availability for the business but also simplifies IT maintenance while reducing costs. Don't miss this webcast; find out how a happy medium is possible after all! It happens April 11, 2013. More Information & Registration MORE WEBCASTS   RESOURCES AND EVENTS Interop Interop delivers engaging and informative experiences to the world's IT professionals, helping them leverage technology to power business. For more than 28 years, Interop has provided the global IT community an opportunity to interact with like-minded professionals in an unbiased forum. Attend Interop for five days of 125+ conference sessions and meet over 300+ exhibitors and see the latest technologies first hand in the Expo. It happens May 6-10, 2013 in Las Vegas. Register Today

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