GOOG: Equinix (EQIX) scores a deal with top...

2:48 PM Equinix (EQIX) scores a deal with top independent video ad network BrightRoll to provide the data center infrastructure for BrightRoll's new VideoRTB+ real-time bidding platform (delivers targeted ads based on user activity). Equinix and BrightRoll will also jointly promote Equinix's Ad-IX platform for providing connections between ad exchanges and other online ad service providers. Bloomberg recently made note of the challenge presented by BrightRoll and its network of 6K+ sites/apps in the online video ad space to Google (GOOG), which still leads the market thanks to YouTube. Read comments

GOOG price at time of publication: $782.27. Check GOOG price now »

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