1:50 PM Facebook (FB -1.4%) roundup: 1) Facebook is testing its first graph search ads. However, for the time being, the ads are targeted based on user info (age, gender, location, etc.) rather than the content of a query. Merrill has argued graph search could yield $500M/year in revenue, but its dependence on the "likes" of friends has yielded some criticism. 2) Facebook has hired former Apple exec Richard Williamson to be its Director of Engineering. Williamson was in charge of the infamous Apple Maps before getting fired for it. Before that, he was Apple's director of iOS software. Read comments
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Focus Articles on FB
- Facebook Home: A Move On Mobile by Vlad Deshkovich
- Facebook Will Not Feel At Home Any Time Soon by IAEResearch
- Time To 'Like' Facebook by Alpha Stars
Press Releases on FB
- Facebook to Announce First Quarter 2013 Results (PR Newswire)
- Susan Desmond-Hellmann Joins Facebook Board of Directors (PR Newswire)
- Facebook to Participate in the Morgan Stanley Technology, Media & Telecom Conference (PR Newswire)
Related Articles on FB
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Transcripts on FB
- Facebook's CEO Discusses Q4 2012 Results - Earnings Call Transcript
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- Facebook Management Discusses Q2 2012 Results - Earnings Call Transcript
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