Apple Earnings Preview: Guidance Achievable, Tim Cook Aims To Beat Expectations
by Raymond Chung
On Apple's (AAPL) December Q1 FY2013 earnings conference call CEO Tim Cook gave guidance for March Q2 FY2013. The most important aspect was the $41-43bn revenue projection, with the midpoint implying a 23 percent sequential decline. Rather than scrutinize his commentary first, many were quick to take his guidance at face value. Soon after the call ended, the negative remarks came - "Apple's growth is slowing," "Apples's margins are going down," "Apple is not innovating," etc. In short, anything unfavorable that could be said was said. read more »
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