Why Mobile Twitter Users Are Different

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Why Mobile Twitter Users Are Different By Debra Donston-Miller Here's what your business needs to know about Twitter users who favor a mobile device most of the time, according to new research. With the widespread use of smartphones and tablets, most people access social networks via mobile at least some of the time. But some people access social via mobile most of the time, and these users are unique in many ways, according to a new study by Twitter. The study, conducted with Compete, found that primary mobile Twitter users in the United States are on the social network more often, interact more with Tweets and follow more brands than the average Twitter user. In a post on the Twitter Advertising Blog, Taylor Schreiner, co-head of ad research, puts the study in context for companies doing business on Twitter. The BrainYard examined the findings through the lens of the "five Ws". READ MORE » Facebook Graph Search: One Group's Early Lessons Farm Sanctuary shares lessons learned during its first steps with Facebook's new search engine, including privacy considerations. Twitter Turns #Hashtags To $Cashtags Partnership allows American Express cardholders to tweet specific hashtags to purchase products, many at discount. MORE NEWS » Jacob Morgan 8 Ways To Judge Collaboration Technology Vendors Collaboration vendors starting to all sound alike? Here are key considerations as you compare tool providers and their products. 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With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » Why Mobile Twitter Users Are Different Facebook Graph Search: One Group's Early Lessons Twitter Turns #Hashtags To $Cashtags "On a computer, I use Twitter mostly as a firehouse of semi-reliable, up-to-the-minute news. On mobile, I'm much more likely to interact with others, comment on whatever I'm doing, etc." Comment by: Michael Endler Commenting on Why Mobile Twitter Users Are Different» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. 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