 | |  | | Doug Henschen | | | | | It may seem obvious that vague goals can't drive success, but all too often, big data plans are more about starry-eyed dreams than practical problem solving. The advice from Infochimps CEO Jim Kaskade is to snap out of it! The things you're doing with data today are the things you can do that much better with big data.
"Whether it's churn, anti-money-laundering, risk analysis, lead-generation, marketing-spend optimization, cross-sell, up-sell, or supply chain analysis, ask yourself, 'how many more data elements can you add with big data that can make your analysis more statistically accurate?'" Kaskade says.
Kaskade's insight is based in part on a survey Infochimps conducted in which 174 IT staffers involved in big data projects report that 55 percent of big data projects don't get completed and that many others fall short of their objectives. "Inaccurate scope" is cited by 58 percent as the top reason that big data IT projects fail. The survey also exposed undue emphasis on Hadoop, a batch-oriented technology, where big data project veterans say real-time and near-real-time capabilities are equally important.
Read More.
Doug Henschen
Executive Editor, InformationWeek | |  NEWS & ANALYSIS How Big Data Could Help Tame Cancer Big data could turn cancer into a "manageable" disease, scientists at one of the main U.K. centers for research in the field, the Institute of Cancer Research (ICR), said last week. A new facility, the Tumor Profiling Unit, has been set up with $4.7 million at the non-profit to explore vast datasets of cancer samples in an effort to better understand how these cells adapt to resist treatment. United Healthcare's Humedica Buy Signals Analytics' Clout Humedica, a leading data analytics firm, has been acquired by UnitedHealth Group, according to the Boston Business Journal. News of the acquisition comes hard on the heels of Optum's announcement that it is partnering with the Mayo Clinic to launch Optum Labs, a research center that will mine clinical and claims data for insights into how to improve healthcare. Big Data Profile: Ford Motor Company's Michael Cavaretta Ford predictive analytics group lead Michael Cavaretta talks big data, machine learning, and what he looks for in new hires.
Big Data Perceptions: Good, Bad, And Ugly
Depending on the source, big data is still the next big thing, seriously overhyped, or simply too confusing to fathom.
Higher Ed Puts Analytics To The Test
Can data analysis keep students on track and improve college retention rates?
| | COMMENTARY REPORTS & WHITEPAPERS FEATURED REPORTS Research: Big Data, Smart Data Don't get us wrong. The ability to collect and analyze data is a core IT value proposition. Companies like Wal-Mart, FedEx, and Southwest Airlines gained strategic advantage by digging into their core business data long before it was labeled "big." And there's no question there's more data available than ever, especially information from the Web and the new wave of smart mobile devices.
Our beef, though, is that most businesses aren't good at using the data they have now. What are the odds we'll get better with more being piled on? More data doesn't fix bad analysis.
Download Now (Registration Required)
| |
|  | | | FEATURED WHITEPAPERS The Top 5 IT Budget Killers Many of the largest IT budget problems can be traced back to five big money drains: 1. Storage expansion, 2. System complexity, 3. Hardware sprawl, 4. The need for high availability, and 5. Over or under-provisioning.
If any of this sounds familiar, you're not alone. This e-book, provided by IBM, will introduce you to the five big IT budget killers--and some of the best ways to knock them out.
Download Now (Registration Required) | RESOURCES AND EVENTS The Executive Guide To Optimization Watch this webcast and learn how to efficiently re-allocate your resources and make time-sensitive, complex decisions that drive up market share and profitability. This discussion is based on The Optimization Edge, the first step-by-step guide to optimization for business executives. Author Steve Sashihara shares real-life examples drawn from some of the most successful corporations--and optimizers--in the world. (Free registration required.)
It happens February 21, 2013.
For more information and to register.
For more information and to register.
| | | | | |
No comments:
Post a Comment