Google: Analyzing The Downside Risks
by Sneha Shah
Introduction
Google (GOOG) is the world's second biggest technology company by value and has a dominant position in some key technology markets such as search, internet advertising and mobile operating system. The company is a colossus of the Internet world and can make or break many enterprises in the world today through its sheer power and reach. In fact most of the Internet revenue models are becoming increasingly dependent on Google's network. Most Internet companies and websites would give an arm and a leg for a top listing on Google search results for popular keywords. Unlike other big technology companies such as Microsoft (MSFT), Google has not stagnated but has continued to innovate and bring out great new products and services (Gmail, Android, Google Maps etc.). While there has been criticism about Google's excess dependence on search for revenues and profits, the market is giving a high valuation to Google because the company's new products have a lot of potential. While Google's stock is currently trading at a higher valuation compared to other mega cap tech companies such as Apple (AAPL), Intel (INTC), Cisco (CSCO), we remain convinced of Google's long term growth potential. read more »
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