AOL's Outlook Improves On Ad Growth But Lofty Valuation A Concern
by Trefis
AOL (AOL) surged 8% during trading on February 7, after the company announced impressive Q4 2012 results. The firm posted 13% year-over-year advertising revenue growth for the fourth quarter and 8% year-over-year advertising growth for the whole year. Additionally, the company reported a 17% increase in search and contextual advertising revenues for the quarter (4% for the year), which is important since search ad revenues made up approximately 40% of advertising revenues in 2012. read more »
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