Thursday, February 14, 2013

AMZN: Morgan Stanley's Ever-Changing Amazon.com Bullish Story

Morgan Stanley's Ever-Changing Amazon.com Bullish Story
by Paulo Santos

Given the short-term memory the market usually exhibits, few probably remember that on January 7th, a Monday, Morgan Stanley put out a research report dated January 6th where it once again expressed its never-ending bullishness for Amazon.com (AMZN). The gist of that report was based on Amazon.com's underappreciated international fulfillment infrastructure, and how that was going to drive magical revenue growth into the 29-30% range over several years, leading to revenues as high as $105 billion in 2014, $166 billion in 2016 and $302 billion out in 2020. The small snippet below illustrates the projections for 2013 and 2014 (Source: Morgan Stanley's AMZN report dated January 6 2013). read more »

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