After-Hours Social Marketing Now The Norm?

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. How To Encourage Off-The-Clock Social Ambassadors By Jake Wengroff Is asking employees to take on additional responsibilities OK? Can companies really ask their employees to post to Facebook and LinkedIn -- without rewarding them with additional compensation? The short answer is "Yes." Without this article devolving into an argument discussing labor-rights and fairness issues, we should recognize that in our "jobless recovery," companies are doing more with less. And thanks to social networks and apps on mobile devices, companies are asking or sometimes expecting employees to do marketing -- even when out of the office and outside of work hours. READ MORE » Social Tools Meet Obama's State Of Union Address White House unveils a host of social media initiatives to engage citizens in the State of the Union speech. Facebook Connect Glitch Caused Website Outages Facebook Connect problem created a domino effect on Thursday as companies that use the service saw visitors redirected from their sites. 5 Social Best Practices From Cisco Cisco social chief shares advice on listening, engagement and more. Even Grandmothers Can Be Online Trolls U.K. company Saga shutters its social media site for seniors after online trolls produce a stream of abuse and mayhem. MORE NEWS » Jacob Morgan 8 Ways To Judge Collaboration Technology Vendors Collaboration vendors starting to all sound alike? Here are key considerations as you compare tool providers and their products. MORE COMMENTARY » 10 Social Networks For Special Interests Vertical, or specialized, social networks connect you with people and and business opportunities around specific industries or affinities -- whether you're a doctor, or a cat lover. 8 Key Changes In Microsoft SharePoint 2013 Microsoft's popular collaboration platform gets a significant revamp with SharePoint 2013. Here's what you gain. Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » How To Encourage Off-The-Clock Social Ambassadors How To Encourage Off-The-Clock Social Ambassadors Social Tools Meet Obama's State Of Union Address Facebook Connect Glitch Caused Website Outages 5 Social Best Practices From Cisco Even Grandmothers Can Be Online Trolls "What would be far more interesting is for the White House to listen and gather the social sentiment and play it all back for us (the public): how many agreed/disagreed? What was the common language of agreement/disagreement?" Comment by: FritzNelson Commenting on Social Tools Meet Obama's State Of Union Address» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management WEBCAST: Creating Value with Social Collaboration Platforms February 27, 2013 Deepen Customer Satisfaction and Brand Affinity with Impactful Web Content and Microsites Register here Interop Las Vegas Las Vegas May 6-10 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. The BrainYard c/o UBM TechWeb, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. 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