Will Apple Up Its Revenue Guidance This Month?
by Tim Nash
Apple (AAPL) has a history of conservative guidance. For the first time, Apple has given a range for expected revenue - $41bn to $43bn, that is 5-10% up on the $39.2bn for Q2 2012. Although it expects a gross margin of 37.5 - 38.5%, unlike in previous quarters no guidance was given for EPS. Until recently, Intel (INTC) updated guidance mid quarter, so Apple may try that to reduce volatility in the share price and increase transparency. The likely timing for any revenue guidance upgrade is before the end of February and after the end of Chinese New Year. This started on Feb. 10, is a seven-day holiday in Mainland China and the main gift giving season as many receive bonuses and many migrants to the cities return home. read more »
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