What Facebook Graph Search Means For Business

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. 5 Things Facebook Graph Search Means For Business By Debra Donston-Miller The BrainYard editor David Carr recently wrote a story that provided some very helpful tips for searching for content on Facebook and Twitter. The story was especially welcome because search on social networks has been so woefully limited. With the introduction of Facebook Graph Search, it seems that is about to change. And with that change, organizations doing any kind of business on Facebook will have to make several changes themselves. On Tuesday, during a press conference that had been hyped almost to Apple proportions (well, maybe not that much), Facebook co-founder and CEO Mark Zuckerberg announced the new tool, which will enable users to perform more sophisticated search across the Facebook network. Graph Search focuses on four main areas: people, photos, places and interests. Currently in beta, Graph Search lets users search on terms such as "recommendations for Thai food in Central Massachusetts" or "people who like Lady Gaga" or "photos from CES." READ MORE » Meet Facebook's Graph Search Tool Facebook downplays Google as competitor as it launches "internal" search tool that helps you find people, photos, places and interests inside Facebook using established privacy settings. U.K. Companies Graded For Social Media Use U.K.'s fastest-growing technology companies failing to engage customers via social media, study says. 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MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » U.K. Companies Graded For Social Media Use Meet Facebook's Graph Search Tool U.K. Companies Graded For Social Media Use Twitter U.K. Faces Fines Over TweetDeck Accounting "Your article is very well thought out and makes perfect sense. On the other hand, it assumes that the new FB search will be a successful hit. FB simply can't compete with Yelp, Google and other giants when it comes to business searches and reviews." Comment by: lacertosus Commenting on 5 Things Facebook Graph Search Means For Business» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. 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