Tuesday, January 22, 2013

FB: Facebook: Peak Social Media Stock

Facebook: Peak Social Media Stock
by Sneha Shah

Facebook (FB) is the world's biggest social media company, with a market capitalization of over 64 billion dollars. The company raised money from the stock market in one of the biggest IPOs in recent times. The stock was offered at ~$38 during May 12, 2012 and subsequently halved to reach a low of $17. The reasons for the sharp selloff were concerns about overvaluation and ability to monetize its Internet traffic. Though these concerns have not gone, the stock has rallied by almost ~70% to reach ~$30. Apart from the earlier concerns, a new one that has been added is of users leaving social media, because it has become too intrusive. Facebook has been desperately trying to generate more revenue through new avenues. But the biggest problem with this strategy is that the more Facebook tries to monetize, the more it will alienate its user base. Also using the user data beyond a point for commercial uses might invite the wrath of the government and regulators. The company has a long history of getting into problems on privacy issues and has had to backtrack more than once. read more »

More on FB

For Facebook, Market Sentiment Has Changed More Than The Business Has by Dr. Duru

Facebook: Graph Search Is About Targeting And Revenue by Bryan Waters

Can Facebook Monetize Instagram? by Vlad Deshkovich

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