5 Ways Social Media Makes B2B Sense

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. 5 Ways Social Media Makes B2B Sense By Deb Donston-Miller Social media and B2C are a match made in heaven. Consumer-facing companies can engage directly with their customers, branding, marketing, selling and servicing -- often for a lower cost than through traditional channels. But what about social and B2B? Although many have pooh-poohed the place of social in the business-to-business world, there are several ways in which social networking products and practices are being used to develop relationships with existing and potential customers. The trick is to not simply duplicate what's done in the B2C space. READ MORE » Swipp Sweetens Analytics With Social Sentiment Tagging Social networking app registers degrees of likes or dislikes, boosts the analytic value of customer feedback. Social Media Changes Healthcare Landscape New book explores the shifting role of the patient thanks to Twitter, LinkedIn and Facebook, and warns that this phenomenon shouldn't be ignored. Big Data Budgets: Marketers Plan Spending Spree Social media-generated data is a major reason companies will spend big on data-oriented analytics projects and people in 2013, a new survey says. Is Facebook Making You Fat? Research connects social media-induced self-esteem boosts to self-control. Consider these implications for business. MORE NEWS » Tony Byrne CIOs Clueless About Social? Maybe Not One survey does not prove CIOs underestimate the importance of social business. There might be other reasons social ranks low on CIO to-do lists. MORE COMMENTARY » 10 Social Networks For Special Interests Vertical, or specialized, social networks connect you with people and and business opportunities around specific industries or affinities -- whether you're a doctor, or a cat lover. 8 Key Changes In Microsoft SharePoint 2013 Microsoft's popular collaboration platform gets a significant revamp with SharePoint 2013. Here's what you gain. Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » 5 Ways Social Media Makes B2B Sense Swipp Sweetens Analytics With Social Sentiment Tagging Social Media Changes Healthcare Landscape Big Data Budgets: Marketers Plan Spending Spree Is Facebook Making You Fat? "I do believe that IT has an important role to play in most social/collab initiatives, but maybe the lesson is that they don't need the CIO to get there." Comment by: Tony Byrne Commenting on CIOs Clueless About Social? Maybe Not» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management Deepen Customer Satisfaction and Brand Affinity with Impactful Web Content and Microsites Register here Online Marketing Summit San Diego February 11-13, 2013 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. The BrainYard c/o UBM TechWeb, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. UBM TechWeb, The BrainYard, Enterprise 2.0, InformationWeek, and associated design marks and logos are trademarks owned or used under license by United Business Media LLC, and may be registered in the United States and other countries. 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