5 Biggest Social Turkeys Of 2012

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. 5 Biggest Social Turkeys Of 2012 By Debra Donston-Miller What not to be thankful for, from thoughtless users to Facebook's IPO. Social business might not be tops on your list of things to be grateful for this Thanksgiving, but, all things being relative, social products and practices have given us much to appreciate. But we've also seen our share of social business gaffes this year. Here is The BrainYard's second annual list of the biggest turkeys of the year (so far, anyway). 1. Misuse Of Hashtags Twitter hashtags are a by-the-people way of focusing a message, and they enable us to easily see what topics are trending. This year saw too many disasters -- natural and otherwise. It also saw too many incidents of companies and people trying to cash in on those disasters -- sometimes literally -- by hijacking hashtags like #hurricanesandy and #aurora for commercial purposes. For example, Gap, which we took to task last year for mishandling a branding campaign on social media (see Don't Overstep Social Bounds, the first item on last year's list), this year tried to turn Hurricane Sandy into a shopping opportunity. READ MORE » Nintendo Wii U Adds Video Chat Embedded technology from Vidyo lets Wii owners conduct videoconferences, watch TV with remote users, and eventually play games with embedded video. Wells Fargo's Frustrating Taste Of Enterprise Social Success Experience accelerating sales processes shows the promise of enterprise social networking, but doesn't prove today's technologies deliver on it. 4 Social Factors That Drive IT Buying Decisions LinkedIn study finds that social networks are increasingly influential throughout the tech purchasing process. MORE NEWS » Eric Openshaw Social Analytics Isn't Just For Social Networks Broadly applied across all company functions, social analytics can focus attention on the most pressing internal performance issues. MORE COMMENTARY » The BrainYard's 7 Social Business Leaders Of 2012 The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy. 10 Great Social Features For Microsoft SharePoint 2013 Social computing will play a big role in Microsoft's upcoming collaboration platform. 6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » Social Analytics Isn't Just For Social Networks Nintendo Wii U Adds Video Chat Wells Fargo's Frustrating Taste Of Enterprise Social Success 4 Social Factors That Drive IT Buying Decisions I've been perplexed by the fixation of measuring project performance in ways that don't work. In particular we have no effective way of accurately gauging current state. By measuring social analytics, we can provide a snap shot of relationships, internally within the team and externally in relation to the project. This would far more value than any status report tracking to schedule, budget or traceability to requirements. Comment by: Andrew Knevitt Commenting on Social Analytics Isn't Just For Social Networks» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management Online Marketing Summit San Diego February 11-13, 2013 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. The BrainYard c/o UBM TechWeb, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. UBM TechWeb, The BrainYard, Enterprise 2.0, InformationWeek, and associated design marks and logos are trademarks owned or used under license by United Business Media LLC, and may be registered in the United States and other countries. Other names mentioned may be the trademark or service mark of their respective owners. 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