Apple: The $200 Billion Question
by Nathaniel Munson
How did Apple's (AAPL) market cap drop from $656 billion to $446 billion in less than five months? Is the company really worth $200 billion less now than it was on September 19th? Were $200 billion worth of Apple assets destroyed in some sort of unseen natural disaster? Highly unlikely. Then what happened? Many attribute it to the iPhone 5, which has been called an evolution rather than a revolution. This could be, but is the price tag of innovation really $200 billion? Is innovation at Apple no more? Or is there still hope for this company that just last year made Exxon Mobile's (XOM) market cap look like Monopoly money? Will Apple ever again have a market share of more than $600 billion? These many questions comprise the $200 billion question. This article will look at three things: where the money went, why it went there, and if it will come back. read more »
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